What’s the Cost of Your Pricing Strategy?
Crime novelist John Locke recently perfected the strategy of ‘going it alone.’ Shedding the conventional methods for success, Mr. Locke became the first independently published author to join the...
View ArticleCommunication is King
The manner in which you communicate can transcend gaps and torch bridges. Interpersonal communication is an integral facet of corporate life; it is the difference between lost contacts and signed...
View ArticleKeep Your Customers Close and Your Competition Closer
You know that old axiom about keeping your friends close and your enemies closer? Well it’s cliché, but like most platitudes, it’s because it traditionally rings true. One avenue and strikingly...
View ArticleSmall Business Saturday: One for the Underdogs
It’s in our nature to root for the underdog. The Davids and Rudys among us will always capture the hearts and imagination of the public. By taking on their (much larger) counterparts and defying odds...
View ArticleThe Customer Service/Branding Control Dichotomy
A picture may be worth a thousand words, but how does that translate into dollars and cents? Image-centric social media has been in the spotlight over the last week, first as Subway found themselves...
View ArticleAnalyzing Super Bowl Commercials
If the Super Bowl is anything other than a sporting event, it’s a triumphant ode to consumerism. In preparation for each annual Super Bowl Sunday, corporations shell out inordinate amounts of cash to...
View ArticleThe Evolution of the Craft Ale
St. Patrick’s Day, along with being a celebration of all things Irish, is also a booze-filled ode to quantity over quality; where bar patrons adorn stools to participate in a green beer gauntlet from...
View ArticleMiami Marlins Revisited: The Dark Side of PR
The temperatures across the nation are beginning to rise, the daily morning windshield frost is becoming a bit easier to manage and wearing white is finally acceptable again; this can only mean one...
View ArticleThe Internet is the New Highschool Hallway
High school was the certifiable nerve center for gossip and rumor. Hallways were constantly abuzz with mutterings of ‘who’s seeing who,’ ‘who did what last weekend,’ and where your reputation felt like...
View ArticleMoving and Keeping Organized
So I sit on this gloomy Tuesday, my four windowless office walls replaced by a panoramic view that includes oak trees and a swimming pool, and my morning highway commute supplanted by a couple lefts...
View ArticleLoyalty: the more you give the more you get
As the presidential campaigns heat up, and more candidates are worming out of the woodwork, it’s interesting to see what’s going on behind the scenes as well. Who’s now working for whom, that used to...
View ArticleSuper Savings
There are certain aspects of Super Bowl Sunday considered sacred. Buffalo wings. Prop-bets on wacky in-game scenarios. Critiquing the halftime performance like you could have done it better. But among...
View ArticleBurrito Branding
The strategies of advertising and branding are constantly evolving. As corporations adapt their marketing models to fit a consumer-base that now mainly resides online and on social media outlets, there...
View ArticleAnother Day, Another Facebook Acquisition
If you can’t beat ‘em, buy ‘em. This seems to be the modus operandi of Zuckerberg and his cohorts, and it’s a formula that continues to prove lucrative for Facebook. It was announced last week that...
View ArticleBitcoin is Dead
Anarcho-Socialists and Orwellian doomsday revelators alike: tune your tinfoil hats to the proper frequency, because Bitcoin is dead, and there’s nothing you can do about it. The nascent, decentralized...
View ArticleThe Yelp Shakedown Racket
Review websites are now the primary resource when making decisions such as where to eat, where to reserve a room and where to shop. Sites and apps like TripAdvisor, Urbanspoon and of course, Yelp, are...
View ArticleWalmart Disregards Public Perception
When you’re the largest retailer on Earth, I imagine there is palpable hubris to public perception in the executive level; A sort of, “You may disagree with us; you may not even like us, but our...
View ArticleThe Slow Death of the Record Industry
The recording industry is heading the way of movie rental stores. Still embracing a business model akin to Blockbuster’s—one that has barely changed in decades—it seems it is only a matter of time...
View ArticleYou Never Know Who’s Reading
At a recent National Speakers’ Association event I was told by the wife of a client how much she enjoyed PR/PR’s newsletter. It blew me away that she was even aware of it, let alone read it for the...
View ArticleYou Got To Accentuate the Positive
I love this story. It reminds me of two times in my life. Well, that is to say, it reminds me of one story about my life and another I do remember. Family lore has it that once, when I was a toddler,...
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